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How the French Choose Paint Colors

French homes favor paint colors with complex undertones — whites that lean green or gray, muted blues with dust in them, ochres that shift in different lights. They avoid stark white walls and primary colors. The palette is always drawn from nature, never from a trend report.

Look at your walls. If they are bright white or a shade chosen from a 2019 trend list, consider whether they are working for you. The French test paint colors in large swatches (at least A3 size) on the actual wall and observe them at morning, noon, and evening before committing. The light changes everything.

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French paint colors trace their lineage to regional pigments: the ochres of Roussillon, the grays of Brittany, the deep blues of the Midi. These pigments were extracted from local soil and used for centuries before industrial color production. The modern descendants of these colors — available from manufacturers like Farrow & Ball (UK) or Ressource (France) — have complexity that mass-market paints lack because they contain multiple pigments mixed together, not single synthetic dyes. The result shifts in light instead of sitting flat on the wall.

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